Ian Latchmansingh (UIX Designer) and Jon Bosworth (Content Strategist) are user experience designers that have implemented design thinking and human-centered design processes in product, operations, and marketing teams that range from startups and nonprofits to global Fortune 500 organizations. Trained facilitators on the design sprint process used by Google Ventures.
Saturday 2:30 PM - 2:30 PM
Beyond Code Track Solaria B
Learn how product or feature validation design sprints work by participating in one. Human Centered Design is a process used in the vast majority of successful software product companies, including Google, Facebook, IDEO. "Design thinking utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence." -IDEOPrepare to advocate for or facilitate design-thinking in your organization or while planning your own product development. In this session we will run through a hyper-accelerated version of this process and have a working prototype to test at the conclusion of the hour. In the first 30 minutes we'll explore the first 2 days of a design sprint to identify a problem to be solved. This includes identifying the problem question, exploring the problem space, identifying critical goals, and understanding user journeys. In the second half of the session, we'll explore the last 3 days of the sprint. This includes expert interviews, immersing ourselves in the problem, working together to hypothesize potential solutions, voting on the ones we feel will be the most effective, and developing an actual prototype to test with users.When you leave this session you'll have a basic understanding of how developers, designers, product managers, and other stakeholders in the product development work together in a cross-functional team to ensure everyone's concerns and challenges are addressed in the design of the product. You'll also see how designing a product without this process tends to end in tragic misuse of resources, often bankrupting startups and legacy brands alike. Completing a 5-day sprint in 60 minutes is an ambitious challenge, but we guarantee you'll discover you're more creative than you think and how much fun a long meeting can actually be.